Kenneth Cole pisses off nation with Egypt tweet

Talk about a fashion faux pas. Kenneth Cole managed to rustle a few feathers this morning after sending a distasteful, and frankly insensitive, tweet using the chaos in Egypt to apparently promote his upcoming spring collection.

The tweet, sent by Mr. Cole himself, quickly generated an overwhelmingly negative response by thousands of Twitter users. It read:

"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo – KC."

Many felt the tweet exploited a grassroots democratic movement, in which people have died mind you, purely to increase profit margin on high fashion items. No thanks, KC.

About two hours after offending the masses, Kenneth Cole issued an apology via tweet, stating:

"Re Egypt tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment – KC.”

I guess that will have to do. Meanwhile, although some threatened a boycott, at the end of it Kenneth Cole shares were up almost 2.5 percent. I guess congratulations are in order.